While the world is going digital, the need for businesses to market online has become inevitable. With rapidly changing consumer needs and trends, businesses must employ various digital marketing tactics to survive the competition.
In a fast-moving world, people tend to want quick solutions and a better understanding before making a purchase move. And video content rules this better than any other form of content.
Brands create video material to increase their digital presence, known as video content marketing. B2B and B2C brands can use video to deliver their message to a large audience in an easy-to-understand format.
This blog will help you understand why video content is the future of marketing by pointing out why your business needs to include video content in your digital marketing strategy. The blog will also show a few types of videos that you can use for marketing your business.
Why include video content in your digital marketing strategy?
According to Hubspot, 81% of businesses use videos as a marketing tool. There are many reasons why you should prioritize video content in the digital marketing strategy of your business.
Here are a few important reasons why you should do so:
Video content is everywhere. People consume video content more than any other content. Be it on websites, social media, smartphone applications, etc., video content is preferred by consumers.
With increasing demand and growing competition, making video content to market your product or service for various digital platforms is essential.
The millennial world looks forward to things that are easy and time-saving and on different platforms. This will, with time and more views, build your brand.
The capacity to rapidly catch user attention is unique to engaging and entertaining video content. Consumers are more likely to spend more time on business websites, social media pages, and other platforms when they see such material.
The use of videos can increase conversion rates, sales, and return on investment. Businesses with suitable videos for the targeted audience at the right time can get a significant rise in online conversions. According to Hubspot, there is a 144% increase in sales of a product or service when a video is added to business websites.
A high-quality, captivating video will assist in attracting qualified leads to your business. You will also be able to get data on interactions of potential customers that will help you in forming a strategy that guides customers to take action.
One example is small businesses getting a rapid conversion rate and higher sales by promoting through videos on social media like Instagram and Youtube.
Boosts search engine ranking
According to Moovly statistics, having a video embedded on your website increases your chances of ranking first on Google by 53 times.
Uploading videos to YouTube with proper keywords can help your website rank on Google’s first page. Google always displays YouTube videos at the top of the page for many search queries.
Video content that is SEO optimized, with a relevant thumbnail, exciting title, and high-quality content, may drive organic traffic to your site, raising your rating and gaining views.
Easily shared on social media
Videos are easy to share on multiple platforms. With little to no extra effort, videos shared on your business’s social media page can enhance your visibility and views.
Call-to-action buttons engage your audience’s engagement. These features let you share the videos on multiple platforms.
One of the most important ways to determine whether your content resonates with your audience is to look at engagement rates. More than any other sort of marketing, video has been shown to increase engagement.
Video content is a critical marketing strategy for reaching a broad client base at any time, as it is available from anywhere and appeals to even the most uninterested potential viewers.
Customers will only purchase your goods if they fully comprehend what it performs and how it will benefit them. The visual element of video content helps brands explain how things function efficiently.
Visuals can give people a better understanding than textual content. Videos make it easier for people to understand your product or service better. Having a video helps your audience and potential customers understand what to expect from your product or service.
Video content may increase audience engagement and communication and give your brand a sense of dependability, trust, and transparency. While marketing using videos, you show your audience the elements and personality of your brand.
For example, through testimonial videos of consumers, your brand gains the trust of potential leads and the audience. This helps in establishing brand credibility.
Because video allows you to connect with your target audience emotionally, it is a powerful tool. A consumer will want to do business with you to establish an emotional bond. The probability of gaining a new customer is greatly improved by establishing likability and trust.
Use of a variety of videos
Video marketing is growing, and it is diverse. Every brand can make use of video content. With more ample options, brands can market with the type of video that aligns with the brand personality and buyer’s persona.
Here is some type of videos that can boost your business:
Explainer videos are those kinds of videos that help your audience understand your product or service better. These videos explain your brand and are primarily included in landing pages. Explainer videos can be animated too.
Rather than making things digitally, live-action video is about real people and actual places. Live-action videos can spotlight a captivating spokesperson or your office’s employees.
They can be entertaining or instructional, as well as amusing or informative. Live videos can be something that allows you to interact in real-time with your audience, answer their queries, and promote your business.
Behind the scenes
You can use behind-the-scenes movies to market your business if you have an engaging process for developing, manufacturing, or distributing your product or service.
Your audience will be enthralled by the attention to detail that goes into your work. Customers will be more invested in your product or service if you involve them in the process.
When images are shown one after another, they create the illusion of movement, known as animation. This style is ideal for depicting something that does not exist in reality.
As creative as it is, it can captivate a wide range of audiences. Conversion rates are more likely to be higher with animation videos. There is also an increasing need for firms to use animation videos in their marketing campaigns.
Customer reviews are quite beneficial when it comes to digital marketing. Video testimonials or reviews allow the viewer to see and hear the recommendation, allowing them to determine whether or not the experience is genuine.
A product demonstration video’s objective is to showcase your product or service to your target audience. It varies from an explainer in that you showcase the product’s features, perks, and benefits rather than discussing how it works.
There are many different sorts of product demonstration videos. It can be videos where the host showcases the product or even an animation video.
Rounding it up
This blog discussed why video marketing is inevitable while availing a digital marketing strategy in the present times for your business/brand.
Previously, video marketing was prohibitively expensive due to the need for equipment, editing software, and other resources. With the advancement of technology and the easing of people’s lives, there are numerous cost-effective solutions for small businesses with limited budgets to engage in video marketing.
With the world moving forward with technology, digital transformation, and better marketing, you miss out on many profits if your business isn’t marketing on the internet through videos!
Co-Founder & CEO – Danish Wadhwa is an Entrepreneur and Growth Hacker with more than ten years of expertise in Data-Driven Marketing. He is a high-energy individual fueled by his passion for helping businesses grow Digitally.
Danish is a Fountainhead and CEO HubSpot Marketing Agency webdew and He took everything he learned in his career to help Businesses learn from his Growth Marketing Blog at webdew.com/Blog. To validate his keen interest in Growth Marketing, Danish has been Certified by Hubspot for Inbound Marketing, Content Marketing, Email Marketing, and Contextual Marketing.
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